Scott Serota has led health insurance federation since 2000, guiding group through challenges such as the Affordable Care Act Serota Scott Serota will retire as CEO of the Blue Cross Blue Shield Association at the end of 2020, capping two decades as head of the insurance federation. Serota first joined the $592 million-revenue BCBSA in 1996 as a senior executive. He later became COO and was named CEO in 2000. His take-home pay was more than $5.5 million in 2017, placing him among the highest-paid association executives in the nation. BCBSA is a national federation of 36 Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three… Read More